About Perminder Chohan

Perminder Chohan started his career in the financial services industry when he joined a Registered Education Savings Plan company in 1998. In six short months, he became their number one agent nationally. In 2003, Mr. Chohan expanded his career spectrum and started in the life insurance industry. Since then he has been instructional to over 200 agents in their career training and development. In 2009, Mr. Chohan joined Desjardins Financial Security Independent Network as a managing director. His office has since proliferated with great business success. Under Mr. Chohan’s leadership, the financial centre received multiple top awards from the network in categories such as recruiting, business growth and total sales for a centre with less than 50 associates.

When Perminder Chohan arrived in British Columbia from India in 1990, the field of finance was furthest from his mind. Like many immigrants, he set about finding work wherever it was available. This meant working at a plastic factory, a job he may have continued to do until this day were it not for the work slowing down and his being laid off. He then owned his own plumbing company, which he sold after a few years and subsequently purchased several cellular phone stores. His business ventures continued when he sold these stores and moved into the field of direct selling and marketing. Ultimately Perminder found his calling in the late 1990s, when he accompanied a friend to a job interview for a financial planning position. He was invited into the interview by the organization’s manager, and found himself asking several questions that impressed that manager. His friend never went back for a follow-up interview, but Perminder did. “So I started with that company,” he recalls, “and I became their top manager within the year.”


Perminder did very well selling products like Registered Education Savings Plans (RESPs) and life insurance, but in 2009 a new opportunity arose that he simply could not say no to – it was the chance to join Desjardins Financial Security Independent Network and became one of its Managing Directors. Desjardins Financial Security Independent Network and Desjardins Financial Security Investments Inc. as well as their counterparts in Quebec, SFL Partner of Desjardins Financial Security and SFL Investments, form a national financial products and services distribution network that provides a variety of financial security planning, savings and investments services. Their sales network is spread across the entire Canadian territory and includes more than 50 financial centres and branches and more than 1,600 representatives. Perminder’s responsibilities as Managing Director is to market a wide selection of products and to look for new people to train in order to reach more customers who can benefit from sound financial advice and support. While he represents the Richmond South Financial Centre, he can mentor any new recruits based anywhere in British Columbia.



Desjardins Financial Security Investments Inc. (DFS Investments) is a corporate body separate and apart from Desjardins Insurance (1).

DFS Investments is a mutual fund dealer registered in every Canadian province and territory and an exempt market dealer registered in Quebec. It is also registered in every Canadian province and territory for the distribution of insurance products. DFS Investments' advisors may be qualified to provide advice on mutual funds, exempt market products and other investments products, among other things. 

In Québec, DFS Investments is also registered as a restricted dealer, a group insurance of persons and a financial planning firm.

Unless otherwise indicated, investments in products distributed by DFS Investments are not insured, in whole or in part, by the Canada Deposit Insurance Corporation or by another public deposit insurance fund, as the case may be, nor are they guaranteed, in whole or in part, by Desjardins Insurance (1), and their value is subject to market fluctuations.

Desjardins Insurance (1) refers to Desjardins Financial Security Life Assurance Company, a provider of life and health insurance and retirement savings products.